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Investing in custom wall hangings is one of the best ways to make a new house feel like a home. These pieces of decor attract the eye to otherwise neglected spaces while also pulling your whole home together. North America and Europe know that investing in personalized wall decor is one of the best ways to improve the appearance of your home. After all, these two continents are the first and second-largest consumers of bespoke wall art, respectively.

But how do you choose the best options for your home? Choosing custom made wall art has no clear set of rules that determine how to adorn your walls. Here are some of the top four factors that you should consider when selecting custom wall hangings today.

Selection based on size

The size of your custom wall hangings is an essential component to choosing the best options for your home. Oversized wall art may make a perfect focal point, but you should ensure that it does not take up an entire wall; this could draw the attention away from the other decor in the room. Similarly, your custom wall hangings shouldn’t be too small. While an accent piece could be the perfect complement to a larger display, small pieces may appear insignificant on their own. Here are common general sizing rules to follow when you want to avoid these issues:

  • – Large custom wall hangings shouldn’t be more than two-thirds of the length of your sofa
  • – You should group small pieces of wall hangings so that they can fill up space, complement each other, and draw some attention. You could categorize them by theme or based on the artist who made them for a more cohesive look
  • – Your wall hangings should be at least 15 centimeters above the top edge of your furniture to avoid creating a cluttered space
  • – Keep your arrangement symmetrical and — where possible — use the small or medium pieces to complement the large pieces of art
  • – Use miniature-sized pieces of wall hangings (25-44 centimeters) to decorate small rooms such as bathrooms

Selection based on style

Decorating your walls based on style is perhaps the most personal and natural consideration. This could range anywhere from bold form, antique, Bohemian, or brightly-styled pieces of art. If you’re stuck selecting the best style for you, the most significant approach is the style of your house or rooms. Consider the style of the room and the furniture that you already have to help guide your decision-making. You can also rely on pieces of art that you already to buy pieces of art. Selecting options that can complement or accentuate that style is a great rule of thumb to follow.

Selection based on color

When considering color as a determining factor, it’s important to consider pieces which are consistent with colors already in the room. For example, a piece rich with natural colors would look beautiful next to a taupe or brown sofa. You can also consider your existing wall colors. It’s ideal for your personalized home wall decor to utilize background colors that match the colors on your wall. This offers a streamlined look that makes the piece feel natural in your space.

If the color has to differ, then seek complementary shades for a uniform look. If all else fails, try to stick to a black and white theme whenever you’re not sure about what to do. You might find that neon art or excessively bright colors don’t work because they can’t match with walls that have neutral colors. Seek out artistic friends to help you make your selection if you’re struggling to identify colors that work well in your home.

Selection based on art themes

If your home is built based on a certain idea or theme, then it’s ideal to select your custom wall hangings based on that theme. For instance, if your home has a beach-like theme with sea life artwork or crafted pieces made from driftwood, then it’s ideal to choose custom design wall art that reflects the same theme. Keep in mind that special holidays should not influence your year-round home decor options! While investing in Halloween-themed artwork is great for October, your custom wall-hangings should stand out from fleeting holidays.

The perfect custom wall hangings create the tone for your space by reflecting your personality. As a rule of thumb, always go for what is pleasing to your eye — in the end, you are the one to live within your home’s walls. With the careful consideration of the four highlighted factors, you can never go wrong in acquiring the perfect bespoke wall art. Contact Courtside Market when you’re ready to transform your house into a home.

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Did you know that worldwide online art sales increased by 74% between 2013 and 2017? There’s good money to be made in this industry, but sometimes it’s all too easy to feel like you’ve fallen into the “starving artist” category.

To help you make more sales of your custom made wall art, personalized wall decor, and other products, try the following tips for boosting your sales as a visual artist.

1. Create Good Art

Being a “good” artist isn’t about being the best in your field or genre. It’s about having your own style and brand, owning it, and promoting yourself effectively.

Thousands of musicians, photographers, and designers have large fan bases and make good money with their art, not because they have technical skills which set them apart, but because they’re doing something unique. We’ve all heard horrible music on the radio and wondered how the artist can possibly survive. That should tell us that, aside from critics, no one really cares how “good” something is — they care about how the brand makes them feel.

In order to build a thriving business around your custom made wall art, you should work on finding the ideal balance between familiarity and originality. People often say they want to see new ideas and new art, but what they actually want is something that seems new and feels familiar. Try to find where that place is for your art and brand. Then once you’ve found your niche, make it yours. Own it.

It’s a good idea to strengthen your skill as an artist with additional training and study. After all, it’s hard to argue with quality, whether you sell custom made wall art, personalized wall hangings, or custom canvas wall art. But it’s even more important to know how to craft a brand around what you’re doing that really resonates with people.

2. Leverage Social Media

This tends to be the obvious first choice for artists and entrepreneurs alike, and while you’ve got to use it right to be most effective, people who master social media marketing can build massive movements and create sales without even spending money on advertising.

Facebook is a good platform to use, but it isn’t the only one out there, and you shouldn’t assume it’s the best platform for you. Explore your options — look into different social networks, and find out what audiences they appeal to most. Look for alignment between a platform’s users and your target audience.

Don’t go overboard with this. Beginners often set up profiles on every social network, but it’s far better to focus on just two different networks and learn to master those.

3. Launch a Niche Blog

A blog is for more than showing off your custom made wall art to buyers. It’s a way to position yourself as an expert in your field — a way to give yourself a voice and a platform that you control. With well-crafted content and the right systems in place, you can dramatically grow your audience, impact, and sales as an artist.

However, lots of people start blogs, and most of them don’t know what they’re doing. Blogging can be easy once you get into it, but it’s not enough to throw up half-decent articles and expect the world to come running. Blogging is a craft, but it’s one you can learn quickly with the right help. Check out content from bloggers like Jon Morrow and Jeff Goins to learn how to blog effectively.

 

4. Invest in Your Art

We can talk endlessly about growth hacks and tricks for social media marketing. But there are a lot more marketing opportunities available to people willing to spend a little money on their craft.

By investing in yourself and your art, you could reserve a table at your local art fair. You could run Google or Facebook ads to enlarge your audience. You could pay to have a professional website set up for displaying your artwork and effectively building an email list.

It is possible to build a career using Etsy and free Facebook marketing, but you’ll go farther faster when you invest in your brand.

 

Conclusion

From custom wall hangings to indie music, anyone can be a professional artist. It’s just a matter of wanting to and then doing the work.